Sökning: "Razor"

Visar resultat 1 - 5 av 32 uppsatser innehållade ordet Razor.

  1. 1. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

  3. 2. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Olle Tallving; Carl Jonathan Balkow; [2022]
    Nyckelord :gender; stereotypes; advertising; Goffman; beauty products; visual communication; genus; stereotyper; reklam; skönhetsprodukter; visuell kommunikation; Social Sciences;

    Sammanfattning : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. LÄS MER

  4. 3. The Pink Tax : An investigation of gender-based price discrimination in the Swedish market for personal hygiene products

    Master-uppsats, Jönköping University

    Författare :Matilda Kardetoft; [2022]
    Nyckelord :Pink tax; Gender-based price discrimination; Female purchasing power; Male purchasing power; gender equality;

    Sammanfattning : This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. LÄS MER

  5. 4. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sabrina Lungwitz; Maja Sjöstrand; [2022]
    Nyckelord :Socio-Political Activism; Brand Activism; Brand Authenticity; Brand Scepticism; Incumbent Brands; Challenger Brands; Cosmetics Industry; Business and Economics;

    Sammanfattning : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. LÄS MER

  7. 5. It Shaves You Closer, So That You Can Get Closer To The Beauty Standard : En multimodal kritisk diskursanalys av Gillette Venus reklamfilmer

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Alicia Wahlqvist; [2021]
    Nyckelord :Gillette Venus; gender norms; shaving; gender performativity; body hair; Gillette Venus; könsnormer; rakning; genusperformativitet; kroppshår;

    Sammanfattning : Följande studie syftar till att kvalitativt undersöka reklamfilmer av varumärket Gillette Venus, genom en multimodal kritisk diskursanalys. Det valda materialet analyseras på två nivåer: denotation och konnotation. LÄS MER