Sökning: "Rebecca Lucander"

Hittade 1 uppsats innehållade orden Rebecca Lucander.

  1. 1. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johan Radojewski; Rebecca Lucander; [2009]
    Nyckelord :Mobile marketing; inertia; conceptual model; barrier; slow development;

    Sammanfattning : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. LÄS MER