Sökning: "Rebecca Salomon"
Hittade 1 uppsats innehållade orden Rebecca Salomon.
1. Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?
Kandidat-uppsats, Institutionen för ekonomi och företagandeSammanfattning : Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others. LÄS MER
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