Sökning: "Rebecka Charpentier"

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  1. 1. Internet : som kompletterande kommunikationskanal till Event Marketing

    Kandidat-uppsats, Avdelning 5

    Författare :Lena Olander; Rebecka Charpentier; [2001]
    Nyckelord :Event Marketing; event; Relationship Marketing; interacting; communication; the Internet;

    Sammanfattning : The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. LÄS MER