Sökning: "Retail Mash-up"
Hittade 2 uppsatser innehållade orden Retail Mash-up.
1. Mash it up! Make the Physical Store Great Again : an explorative study on store attractiveness
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. LÄS MER
2. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. LÄS MER