Sökning: "Return on Marketing Investment"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden Return on Marketing Investment.

1. 1. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System

   Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

   Författare :Qvintus Björnfot; Martin Dehlin; [2023]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Johanna Olnén; [2022]
   Nyckelord :;

   Sammanfattning : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. LÄS MER

4. 3. Sponsringens betydelse för ideella fotbollsföreningar i Sverige

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Richard Cederqvist; Rickard Lundberg; [2022]
   Nyckelord :Sponsorship; Non-profit association; CSR; Marketing;

   Sammanfattning : Purpose: The purpose of this study is to increase the understanding of why companies choose to sponsor non-profit football clubs in Sweden. The goal is that the increased understanding leads to non-profit football clubs being able to make themselves more attractive to sponsors. LÄS MER

5. 4. ”I slutändan handlar det om avkastning” - En intervjustudie om hur EU-taxonomin påverkar fondförvaltares investeringsbeslut

   Kandidat-uppsats,

   Författare :Sofie Karlsson; Julia Utbult; [2021-06-23]
   Nyckelord :EU taxonomy; fund managers; sustainability; management; investment profile; investment decisions;

   Sammanfattning : The EU taxonomy is gradually being implemented by companies and fund managers. The taxonomy aims to provide a clear description of the concept of "sustainability" and thus counteract false sustainability marketing, otherwise known as greenwashing. LÄS MER

7. 5. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   Kandidat-uppsats, Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Författare :Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Nyckelord :sports marketing;

   Sammanfattning : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. LÄS MER