Sökning: "Richard Blomström"
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1. Triggering Factors for Word-of-Mouth : A case ctudy of Tipp-Ex's viral marketing campaign
Kandidat-uppsats, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. LÄS MER
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