Sökning: "Richard Henriksson"
Hittade 2 uppsatser innehållade orden Richard Henriksson.
1. Explanatory Factors of Perceived Expansion Barriers
Magister-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Abstract Authors: Ekman, Felix 890924 Henriksson, Richard 880325 Tutor: Prof. Anders Pehrsson Examiner: Ass. Prof. LÄS MER
2. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. LÄS MER
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