Sökning: "SFA Romani"

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  1. 1. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Maxime Rogard; François Dubreuil; [2016]
    Nyckelord :Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

    Sammanfattning : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. LÄS MER