Sökning: "Sahil Aery"

Hittade 2 uppsatser innehållade orden Sahil Aery.

1. 1. Springboard, Parachute, and Sprint : How Emerging Market Multinational Enterprise Can Manage Cultural Distance and Recruit Top Talent in Advanced Markets

   Master-uppsats, Stockholms universitet/Management & Organisation

   Författare :Sahil Aery; Johannes Engelbrektsson; [2019]
   Nyckelord :Cross-Cultural Management; Internationalization; Emerging Markets; Emerging Market Multinational Enterprise; Recruitment; Top Talent; AMO;

   Sammanfattning : The purpose of this thesis is to analyze how emerging market multinational enterprises (EMNEs) can effectively bridge the cultural gap between their home market operations and internationalized operations in advanced markets like Sweden, particularly with regards to adapting recruitment strategies to secure top talent in the new business context. The authors aim to expand the existing ‘springboard framework’ for internationalization by multinational enterprises originating in emerging market countries which are increasingly reshaping the global competitive landscape. LÄS MER

3. 2. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Sahil Aery; Johanna And; [2017]
   Nyckelord :Effectuation; causation; marketing; SMEs; microbreweries; entrepreneurs;

   Sammanfattning : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. LÄS MER