Sökning: "Sanna Grahn"

Hittade 1 uppsats innehållade orden Sanna Grahn.

  1. 1. Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Magdalena Grahn; Sanna Jörgensen; Jeanette Olsson; [2010]
    Nyckelord :guerrilla marketing; recognition; publicity; positive attitudes; creativity; media noise; image; positioning; media selection; stealth marketing;

    Sammanfattning : Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. LÄS MER