Sökning: "Sara Brand"

Visar resultat 1 - 5 av 123 uppsatser innehållade orden Sara Brand.

1. 1. Är betald UGC det nya sättet att göra reklam på?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Melgar; Madeleine Tran; Linnea Bengtsson; [2024]
   Nyckelord :Varumärkesattityder; Brand Equity; Förtroende; UGC; FGC; Business and Economics;

   Sammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER

3. 2. Building Personal Brand Heritage

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Barfus; Giorgia Gaetaniello; Sara Safaee; [2023]
   Nyckelord :brand heritage; heritage brands; history; brand identity; brand trust; brand loyalty; Business and Economics;

   Sammanfattning : The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.. LÄS MER

4. 3. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

5. 4. CANS - A circular prepping system for single households

   Kandidat-uppsats, Lunds universitet/Industridesign

   Författare :Sara Eggimann; [2023]
   Nyckelord :Crisis preparedness; organization; multifunctional; communicating; re-arrangeable; prepping; circular; cans; Technology and Engineering; Arts and Architecture;

   Sammanfattning : This design project proposes an innovative solution aimed at facilitating organized and democratic preparation for future crises, specifically targeting students and individuals residing in confined living spaces. The proposed solution consists of two stackable storage units designed to address this challenge. LÄS MER

7. 5. CHECK this out : Designing a resource planning feature into an existing accounting system

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Maya Eidet; Sara Bergman; [2023]
   Nyckelord :Resource planning system; user experience; user interface; CHECK; Double diamond design process; industrial design engineering;

   Sammanfattning : Oh My is a design and brand agency that has been developing CHECK, an accounting, billing, and time reporting system. CHECK has been developed to ease the billing and accounting process by making a front-shell system that is easier to use than the existing back-end economic system (Fortnox). LÄS MER