Sökning: "Sara Chehimi"

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  1. 1. Multimedia and Purchase Intentions : Web Design for Fashion E-Tailers

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Lisa J. Carlsson; Sara Chehimi; [2011]
    Nyckelord :Multimedia; Fashion; High-End; E-commerce; Atmospherics; Attitude; Purchase Intentions; Consumer Behaviour; Web Design;

    Sammanfattning : Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content. LÄS MER