Sökning: "Sarina Strahm"

Hittade 1 uppsats innehållade orden Sarina Strahm.

1. 1. What drives purchase intention towards ethical products? : A study using modified theory of planned behaviour

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Ly Anders; Sarina Strahm; Yiling Zhou; [2017]
   Nyckelord :Consumer behaviour; consumer attitude; Theory of planned behaviour; moral obligation; self-identity; attitude towards ethical products; perceived behavioural control; ethical products;

   Sammanfattning : Course/Level: 2FE21E Undergraduate Bachelor Thesis Authors: Anders Ly, Sarina Strahm and Yiling Zhou Tutor: Dan Halvarsson Examiner: Åsa Devine Title: What drives purchase intention towards ethical products? A study using modified Theory of Planned Behaviour Keywords: Consumer behaviour, theory of planned behaviour, moral obligation, self-identity, consumer attitude, attitude towards ethical products, perceived behavioural control, ethical products Background: In recent days, consumers have become incrementally attentive of environmental issues, whereas various researches have suggested that raised awareness and the significance in consuming ethical products are supposed to affect the purchase intention of consumers. To further understand the consumers, theory of planned behaviour served as the theoretical foundation of this study. LÄS MER