Sökning: "Search Engine Optimization"

Visar resultat 1 - 5 av 89 uppsatser innehållade orden Search Engine Optimization.

  1. 1. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

    Författare :Josef Andersson; Max Fremling; [2023]
    Nyckelord :Machine learning; keyword classification; unbalanced data; word embedding;

    Sammanfattning : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. LÄS MER

  3. 2. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System

    Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Qvintus Björnfot; Martin Dehlin; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Server-Side Rendering in React: When Does It Become Beneficial to Your Web Program?

    Master-uppsats, Umeå universitet/Institutionen för datavetenskap

    Författare :Oskar Lyxell; [2023]
    Nyckelord :Server-side rendering;

    Sammanfattning : In recent years the technology of web application development has improved a lot and JavaScript frameworks such as React and Angular have increased in popularity. These frameworks use client-side rendering and have led to the rendering method’s increase in popularity compared to its previous conqueror; server-side rendering. LÄS MER

  5. 4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

  7. 5. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :João Ferreira; [2023]
    Nyckelord :Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Sammanfattning : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. LÄS MER