Sökning: "Selma Paic"

Hittade 1 uppsats innehållade orden Selma Paic.

  1. 1. Statussymboler och influencers : En kvantitativ studie om sambandet mellan influencers marknadsföring och svenska gymnasietjejers konsumtionsvanor

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Selma Paic; Ermina Hamzic; [2018]
    Nyckelord :Influencers; Consumption; Status symbols; Social class; Adolescent girls; Influencers; Konsumtion; Statussymboler; Samhällsklass; Gymnasietjejer;

    Sammanfattning : Research shows that adolescents are major users of various social media, and adolescent girls who use social media are more likely than adolescent boys to come into contact with so-called Influencer marketing, i.e. a form of marketing in which focus is placed on influential people rather than the target market as a whole. LÄS MER