Sökning: "Service Purchasing Process"
Visar resultat 1 - 5 av 78 uppsatser innehållade orden Service Purchasing Process.
1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden
Master-uppsats, Lunds universitet/Teknisk logistikSammanfattning : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. LÄS MER
2. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. LÄS MER
3. Shifting Gears: Entering the Automotive Vertical
Master-uppsats, Lunds universitet/InnovationsteknikSammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER
4. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER
5. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER