Sökning: "Service brand"

Visar resultat 1 - 5 av 494 uppsatser innehållade orden Service brand.

1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
   Nyckelord :Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

   Sammanfattning : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. LÄS MER

3. 2. The Art of Shielding Luxury Brands: Defensive Strategies for Success

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Carl Oscar Frithiof; Stefan Karlsson; Arvid Vesterberg; [2023]
   Nyckelord :Brand image; luxury brands; automotive industry; defensive; symbolism; Business and Economics;

   Sammanfattning : Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive, symbolism Research question: What methods and strategies do companies with luxury brands in the automotive industry use to protect their brand image? Purpose: The aim of this paper is to examine more deeply how companies in the automotive industry with luxury brands work to protect their brand image. Furthermore, the survey also aims to examine how these companies deal with potential threats to the brand image, as well as to increase awareness of the importance of protecting the brand image. LÄS MER

4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

5. 4. A study on consumer perception of clothes repair and opportunities for brand intervention

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
   Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

   Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

7. 5. Storytelling på sociala medier : En kvalitativ studie om hur storytelling inom hotell- och restaurangbranschen kan användas som verktyg för att bygga varumärke och leverera känslor på sociala medier

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Philip Norman Rondahl; Alma Backlund; [2023]
   Nyckelord :Storytelling; varumärke; sociala medier; Word of Mouth; relationsmarknadsföring; emotionell marknadsföring.;

   Sammanfattning : Storytelling is a popular marketing tool today and can be used in many different ways for companies. The purpose of this study is to investigate how service companies can use storytelling in social media platforms for marketing purposes and branding. LÄS MER