Sökning: "Service dominant logic"

Visar resultat 1 - 5 av 148 uppsatser innehållade orden Service dominant logic.

  1. 1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Alexander Fredriksson; Teemu Lahtinen; [2024]
    Nyckelord :Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

    Sammanfattning : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. LÄS MER

  3. 2. Free-to-fee - en fråga om affärslogik : Utmaningen att ta betalt för tjänster

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Bernt Gustin; Malin Thunholm; [2024]
    Nyckelord :Free-to-Fee; Service Infusion; servitization; Product-Service Systems; Service-Dominant Logic; Tjänster; tjänstelogik; Free-to-Fee; tjänstefiering; service infusion; product-service systems;

    Sammanfattning : Inledning: Den tillverkande industrin har länge ansetts ha en stor tillväxtpotential i en ökad tjänstefiering och att det finns en stor outnyttjad potential i tjänster för sålda produkter som kan realiseras genom intäkter för tidigare upplevda gratistjänster genom en process som kallas Free-to-Fee. Syfte: Studiens syfte är att undersöka tillverkande företags interna förståelse av de processer som leder till behovet att genomföra en Free-to-Fee-transition, det vill säga hur man idag hanterar tjänster relativt produkter i sina erbjudanden till marknaden och varför man i vissa fall inkluderar tjänster “gratis” i samband med en produktförsäljning. LÄS MER

  4. 3. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Nyckelord :servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Sammanfattning : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. LÄS MER

  5. 4. Structural Hybridization and Dual Roles: A Case Study of Coexisting Logics in a Government Agency

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Axelsson; Sofie Karlsson; [2023-06-29]
    Nyckelord :Institutional Logics; Coexisting Logics; Structural Hybrid; Dual Roles; Government Agency; Compartmentalization; Shieling; Segmentation;

    Sammanfattning : The area of coexisting institutional logics has been extensively discussed at the field and organizational level. However, there is currently a lack of research on the role of individual actors in creating and sustaining organizational hybrids, e.g. organizations operating under contradicting logics. LÄS MER

  7. 5. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Lena Baum; Imge Günes; [2023]
    Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER