Sökning: "Shahan Lilja"

Hittade 1 uppsats innehållade orden Shahan Lilja.

  1. 1. The Effectiveness of Groupon Promotions for Merchants

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Shahan Lilja; [2011]
    Nyckelord :Groupon; price promotion;

    Sammanfattning : The effectiveness of Groupon promotions is a function of their long-term profit and alternative cost. In an email survey of Swedish merchants, 63 % reported that their campaign was profitable and 27 % that they made a loss. The average cost of running a Groupon promotion is roughly estimated to be 0. LÄS MER

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