Sökning: "Shopper Marketing"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Shopper Marketing.

  1. 1. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matilda Hedelin; Julia Granqvist; [2021]
    Nyckelord :Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Sammanfattning : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. LÄS MER

  3. 2. Inhemskt producerad, globalt distribuerad, målgrupp negligerad?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Maelum; Anton Olsson; Ludvig Lorichs; [2021]
    Nyckelord :Marknadsföring; Reklamstandardisering; Kultur; Semiotik; Perceptionsknep; Business and Economics;

    Sammanfattning : Syfte: ​S​yftet med studien är att undersöka kulturell påverkan av kreativa inslag i standardiserad reklam. Med studien vill författarna bidra marknadsföringsbyråer med en utökad förståelse för hur den kultur som är associerad med landet inom vilken byrån agerar kan ha en omedveten påverkan på produktionen av reklamfilm. LÄS MER

  4. 3. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Matteo Betti; Iram Jahan Dad; [2016]
    Nyckelord :nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

    Sammanfattning : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. LÄS MER

  5. 4. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Joel Persson; Jonas Berndtsson; [2015]
    Nyckelord :Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

    Sammanfattning : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. LÄS MER

  7. 5. Atmospheric effects on hedonic and utilitarian customers

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Maria Andersson; Tajana Prevedan; Sara Palmblad; [2012]
    Nyckelord :Atmospherics; Hedonic; Utilitarian; Store environment; Experience marketing; Retail;

    Sammanfattning : This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). LÄS MER