Sökning: "Shopping motivation"

Visar resultat 1 - 5 av 60 uppsatser innehållade orden Shopping motivation.

1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Tracy Najjuko; [2023]
   Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

3. 2. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Amanda Häggmark; Fanny Olofsson; [2023]
   Nyckelord :Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

   Sammanfattning : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. LÄS MER

4. 3. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
   Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

   Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER

5. 4. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

   Master-uppsats, Lunds universitet/Innovation

   Författare :Hannes Bjurström; Arvid Andersson; [2023]
   Nyckelord :Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

   Sammanfattning : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. LÄS MER

7. 5. Köp av livsmedel på nätet: En studie om adoptionsprocessen och impulsköp

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Karim Ben Hadj Rebai; Sebastian Frykberg; [2022]
   Nyckelord :Promotion; Consumer behavior; Impulse buying behavior; Adoption process; Situational factors; Grocery shopping online; Promotion; Konsumentbeteende; Impulsköpbeteende; Adoptionsprocessen; Situationsfaktorer; Matinköp online;

   Sammanfattning : Introduction – Shopping groceries online has had an explosive growth in relation with Covid-19 pandemic, where consumers have been restricted and has had to re-prioritize how and where they shop, which has forced new habits and consumer behaviors. Grocery stores are constantly trying to influence consumers’ buying behaviors through a number of different promotional tools to get a response from consumers. LÄS MER