Sökning: "Sidney Levy"

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  1. 1. Individens identitetsskapande genom osynliga märken : En studie om identitetsstimulans för månadsgivare till Amnesty International Sverige

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Emma Bengtsson; [2018]
    Nyckelord :Identity; Individual; Brand; Identity stimulation; Identity process; Self-oriented; Others-oriented; Reduce suffering; Amnesty International Sweden; Zygmunt Bauman; Sidney Levy; Lilie Chouliaraki.;

    Sammanfattning : This study investigates the relationship between the individual and their monthly donation to the INGO Amnesty International Sweden as a process of identity stimulation. Problematizing how consuming a brand whichdoes not give anything concrete back to the individual communicates through core values in order to strengthen identity. LÄS MER