Sökning: "Simon Thordmark"

Hittade 1 uppsats innehållade orden Simon Thordmark.

1. 1. The possibilities of location-based marketing and the challenges of privacy : A cross-cultural study between Sweden and New Zealand

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Johan Rambrandt; Simon Thordmark; [2016]
   Nyckelord :Privacy; Location-based services; Customer behavior; Location-based marketing; Applications and Smartphones;

   Sammanfattning : Abstract Title: The possibilities of location-based marketing and the challenges of privacy – a cross cultural study between Sweden and New Zealand. Date: 2016-05-20 Level: Bachelor Thesis in Marketing Author: Johan Rambrandt and Simon Thordmark Supervisor: Klaus Solberg Soilen Problem formulation:If and when does location-based marketing intrude on individual's privacy?Does individual's perceive privacy differentially in Sweden and New Zealand?From the individual's perspective, what is the accepted limit for information disclosure? Purpose: The purpose of our bachelor thesis is to study if and when location-based marketing intrude on individual's privacy and how location-based marketing affect the individuals in both Sweden and New Zealand. LÄS MER