Sökning: "Sincerity"

Visar resultat 1 - 5 av 42 uppsatser innehållade ordet Sincerity.

  1. 1. Cirkulär och hållbar konsumtion – det ska vara lätt att göra rätt : En kvalitativ studie om Generation X attityder och beteende till second hand produkter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Vanessa Nilsson; [2023]
    Nyckelord :Gen X; Second hand; Green marketing; Circular economy; Sustainability; Gen X; Second hand; Grön marknadsföring; Cirkulärekonomi; Hållbarhet;

    Sammanfattning : Hållbar konsumtion är viktig för att stävja ohållbar utveckling i dagens samhälle. Konsumenter idag vill konsumera mer hållbart, men deras positiva attityder till miljön överförs inte alltid till deras beteenden. LÄS MER

  3. 2. Influencers trovärdighet : En kvalitativ studie om hur influencers storlek påverkar deras trovärdighet

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Abdela Abdela; Jasmine Ahmed; Rumeysa Asci; [2023]
    Nyckelord :Influencer; influencer’s size; followers; credibility; social media; Ohanian’s source credibility model; Influencer; influencers storlek; följare; trovärdighet; sociala medier; Ohanians trovärdighetsmodell.;

    Sammanfattning : The purpose of this study is to investigate whether the number of followers affects an influencer's credibility using Ohanian's credibility model (1990). The study contributes to an understanding of how the size of influencers affects the followers' intake of information from influencers. LÄS MER

  4. 3. Implications of “New Norm” on the management of project teams within the electrical power industry

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Waqas Baig; Zeeshan Talib; [2022]
    Nyckelord :Project management; Trust; New Norm; Electrical power industry;

    Sammanfattning : Background: For an organization to grow, it is important that projects are completed timely with good quality. This requires that projects are managed successfully. Attributes of project managers, sub-project managers and team leaders help them to steer the projects in the right direction. LÄS MER

  5. 4. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Edwin Panboon; Jean-Philipe Wahlgren; [2021]
    Nyckelord :Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

    Sammanfattning : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. LÄS MER

  7. 5. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Thi Thu Huyen Do; Veselin Ralev; [2021]
    Nyckelord :University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Sammanfattning : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. LÄS MER