Sökning: "Singhs modell"

Hittade 1 uppsats innehållade orden Singhs modell.

  1. 1. Bibliotekariernas kännedom om marknadsföring på bibliotek : en jämförande studie av två folkbibliotek

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Jessica Fransson; [2016]
    Nyckelord :Bibliotek; Bibliotekarie; marknadsföring; Singhs modell; Komparativ metod; word-of-mouth; SWOT-analys; målgrupp;

    Sammanfattning : The purpose of this survey is to investigate librarians' knowledge and insight on marketing and how they work with marketing based on the issues: How do the surveyed libraries with marketing, what methods/tools/techniques use the surveyed libraries themselves and the knowledge of the responsible librarians about marketing in libraries? Theories used to investigate the marketing of libraries and librarians' knowledge of marketing is mainly the comparative method but also Singh's research on attitudes to marketing and SWOT analysis. The survey focuses on two public libraries in southern Småland, Sweden. LÄS MER