Sökning: "Social Semiotic discourse analysis"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden Social Semiotic discourse analysis.

  1. 1. Att håna de globalt superrika : En multimodal kritisk diskursanalys av filmen Triangle of Sadness

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Emma Gröttheim; Sanna Eriksson; [2024]
    Nyckelord :economic inequality; class; global upper class; globally super-rich; global elite; discourse; culture industry; field theory; multimodal critical discourse analysis;

    Sammanfattning : Research suggests that society is facing continued increasing economic inequalities where structural forces such as neoliberalism and globalisation are behind the emergence of a new group of globally super-rich. Since media is a place where social class is expressed, depicted and represented, it can have a particularly important role regarding what discourses about the global upper class are generated. LÄS MER

  3. 2. “Visa dem vad galen kan göra” : En multimodal kritisk diskursanalys av Nikes reklamfilm“Dream Crazier”

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ellen Storm Edholm; Rebecca Thorslund; [2024]
    Nyckelord :Femvertising; female athletes in media; MCDA; intersectionality; social semiotics; Nike; dream crazier;

    Sammanfattning : The purpose of this study is to analyze how female athletes are constructed in advertising that uses femvertising. This is done through a multimodal critical discourse analysis of Nike´s commercial “Dream Crazier” to understand which signs, in the form of participants, language, attributes and color which acts as semiotic resources to create meaning. LÄS MER

  4. 3. Spel - en fet bonus för samhället? : Legitimering av spelande i Svenska Spels reklamserie ”Världens svenskaste spelbolag”

    Kandidat-uppsats, Karlstads universitet

    Författare :Josefine Karlsson; Sebastian Sääker; [2023]
    Nyckelord :Advertising; Legitimation strategies; Gambling; and Gambling addiction; Reklam; Legitimeringsstrategier; Spelande och Spelberoende;

    Sammanfattning : Today, many people in Sweden suffer from gambling addiction, and gambling advertising is one of the contributing factors to people becoming addicted. The purpose of the study is to critically analyze how gambling advertising legitimizes gambling, in this case, Svenska Spel's commercials. LÄS MER

  5. 4. Homosexualitet & utmanande av kristen konservatism i hiphop-genren : En multimodal kritisk diskursanalys av musikvideon "Montero".

    M1-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Jennifer Peeters; Rebecka Fleur; Nora Stam; [2023]
    Nyckelord :Homosexualitet; manlig hegemoni; religiös symbolism; utmanande; reproducering.;

    Sammanfattning : The purpose of this study is to examine the popular cultural conceptions and representations of homosexuality. A case study is conducted of the music video "Montero" by the hip-hop artist Lil Nas X. With a Multimodal Critical Discourse Analysis we aim to contribute with existing knowledge about the subject and the problems surrounding it. LÄS MER

  7. 5. Gränssnitt och diskurser : En multimodal kritisk diskursanalys av UR Plays startsida Urplay.se.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Mira Andersen; [2023]
    Nyckelord :Multimodal Critical Discourse Analysis; website design; Public service; Utbildningsradion; Multimodal kritisk diskursanalys; webbdesign; gränssnitt;

    Sammanfattning : This study presents an analysis of UR Play's homepage and its use of visual and textual elements as online control mechanisms from a technographic perspective with a focus on social semiotics. The study employed the social semiotic method of multimodal critical discourse analysis (MCDA). LÄS MER