Sökning: "Social based community"

Visar resultat 1 - 5 av 1520 uppsatser innehållade orden Social based community.

  1. 1. “De tror att jag hänger med kriminella, att jag är farlig, fast egentligen är det tvärtom ”. En kvalitativ studie om hur mediebevakningen på Göteborgs förorter påverkar identitetsskapandet hos ungdomar boende i områdena

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jennifer Gunnarsson; Maja Pettersson; [2024-03-04]
    Nyckelord :Förort; media; medieskugga; ungdomar; stigma; identitet; mottagarperspektiv; receptionsanalys; encoding decoding; sociala medier;

    Sammanfattning : The purpose of this study is to examine how youth residing in the suburbs of Gothenburg perceive the media portrayal of their residential areas and how this representation influences their self-image and identity. To address the study's objectives, three research questions have been formulated to gain a deeper understanding of the subject: 1. LÄS MER

  3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  4. 3. FLYKTEN FRÅN VARDAGEN. Om fantasy, eskapism och verklighet

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Jonathan Axelsson Ossiansson; [2024-02-07]
    Nyckelord :ritual; symbolisk interaktionism; fantasy; eskapism; verklighet; rollspel; cosplay;

    Sammanfattning : This paper investigates the relations between the fantasy genre and the phenomena of escapism. It also delves into the factors which motivates consumption of various fantasy mediums. LÄS MER

  5. 4. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

  7. 5. Behöver jag verkligen det här? : En kvalitativ studie om effekterna av minskad konsumtion

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Maria Andersson; Jeremy Sjöström; [2024]
    Nyckelord :Norm deviation; change in consumption; strain theory; social coercion; consumption reduction; Normavvikelse; konsumtionsförändring; strain-teori; socialt tvång; konsumtionsminskning;

    Sammanfattning : This study aims to investigate the individual's experience of conscious consumption reduction in relation to society's consumption norms. By not focusing on motives or causes behind the change, but instead illustrating the subjective and social consequences, the study provides a deeper understanding of how the individual's self-perception and social relationships are affected. LÄS MER