Sökning: "Sofia Blucker"

Hittade 1 uppsats innehållade orden Sofia Blucker.

  1. 1. Decision-making in mutual funds - A study of non-experts' decision-making process when choosing between mutual funds and the impact of presentation format

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Blucker; [2017]
    Nyckelord :Non-expert; Fund choice; Decision-making process; Verbal protocols; Presentation format;

    Sammanfattning : The Swedish population has never been this invested in funds, as a means of saving for retirement as well as personal savings. Yet, there is a growing concern regarding people's (non-experts) capabilities in the investment scene. LÄS MER