Sökning: "Sofia Hagansbo"

Hittade 2 uppsatser innehållade orden Sofia Hagansbo.

1. 1. Value-Based Inspired Reimbursement Model for Primary Care

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Sofia Hagansbo; Axel Törnvall; [2016]
   Nyckelord :Reimbursement Models; Value-Based Healthcare; Innovation; Balanced Scorecard; Affordance;

   Sammanfattning : Primary care in Sweden is experiencing a continuous increase in costs, difficulties in delivering intended care, and uneven quality for patients. Analysts are concerned with how to improve the quality of the care provided while controlling the healthcare expenditures. LÄS MER

3. 2. Kreativ produktexponering inom e-handeln

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Hagansbo; Maja Larsdotter; [2014]
   Nyckelord :Creative marketing; Creative product exposure; E-commerce; Retailer benefits;

   Sammanfattning : This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. LÄS MER