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  1. 1. Gothia Cup - Internationalisation Strategy

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Sofia Berg; Madeleine Englund; [2013-07-16]
    Nyckelord :Gothia Cup; internationalisation; strategy; event; success; sports; football; youth;

    Sammanfattning : Gothia Cup is the world’s foremost youth football tournament held annually in Gothenburg, Sweden since 1975. The tournament has kept increasing over the years in participants as well as the number of nations represented. LÄS MER