Sökning: "Sofia Rundcrantz"

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  1. 1. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
    Nyckelord :Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

    Sammanfattning : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. LÄS MER