Sökning: "Sofie Murakas"

Hittade 2 uppsatser innehållade orden Sofie Murakas.

1. 1. Where should your influencer marketing strategy land?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Sofie Murakas; Emmy Svedberg; [2018]
   Nyckelord :Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

   Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER

3. 2. Priset är bara början - En kvantitativ studie om prisimage online

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Astrid Liljemark; Sofie Murakas; [2016]
   Nyckelord :PRICE-IMAGE; E-COMMERCE; NON-PRICE FACTORS; PRICE PERCEPTION; HEDONIC PRODUCTS;

   Sammanfattning : Price is known for being one of the most important tools for retailers to work with in order to increase profit and to create competitive advantage. The overall price level of a retailer is known as price image, which is much more than just the numbers on the price tag. Price image consist of factors both related to price (e.g. LÄS MER