Sökning: "Sofie Peters"

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  1. 1. Blogs - A forum that can't be ignored

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Johanna Jönsson; Sofie Peters; [2012]
    Nyckelord :Social Media; Blogs; Brand Image; Word of mouth; Opinion Leader;

    Sammanfattning : In today’s society, social media has become a part of many people’s everyday life. Social media can be seen as a new phenomenon with millions of daily users all over the world. Social media can further be defined as a forum where people are able to communicate and interact with each other. LÄS MER