Sökning: "Sophie Westerlund"

Hittade 2 uppsatser innehållade orden Sophie Westerlund.

1. 1. "When a face has been threatened, face-work must be done"

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sophie Westerlund; Emma Cedell; [2018]
   Nyckelord :image; image repair theory; influencers; crisis communication; rhetorical analysis; strategic communication; Social Sciences;

   Sammanfattning : The emergence of social media opens up more places for interaction. The interaction enables individuals to produce how they want to be perceived by an audience, which can be referred to as image. Image is essential since people will act to fit this picture. LÄS MER

3. 2. Is it time to share? : a qualitative study of consumers’ attitudes and engagement on platforms in the sharing economy

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Sophie Czarnotta Westerlund; Isabelle Vörén; [2018]
   Nyckelord :Sharing economy; sharing platforms; consumer behaviour; consumption; attitudes; engagement;

   Sammanfattning : The sharing economy is a fast-growing movement where consumers share and exchange underutilised goods and services on digital platforms. Today, these sharing platforms are being dominated by millennials due to their inherent digital mindset and awareness of global issues. LÄS MER