Sökning: "Stereotyper Vegetarisk mat Consumer Culture Theory Reklambilder Attityder"

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  1. 1. Vem är Vegorätt? En experimentell studie av förekomsten av stereotyper i reklambilder och konsumenters attityder gentemot vegetarisk mat

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sarah Hellberg; Emelie Lundqvist; Moa Rydlöv; [2016]
    Nyckelord :Stereotyper Vegetarisk mat Consumer Culture Theory Reklambilder Attityder; Business and Economics;

    Sammanfattning : Abstract Title: Who is Vegorätt? An experimental study of the relationship between stereotypes in advertisements and consumers’ attitudes towards vegetarian food Seminar date: 2016-05-25 Course: FEKN90, Master Thesis in Business Administration - Marketing, 30 ECTS Authors: Sarah Hellberg, Emelie Lundqvist, Moa Rydlöv Advisor: Clara Gustafsson Key words: Stereotypes, vegetarian food, Consumer Culture Theory, advertisement, attitudes. Purpose: To investigate whether the presence of persons respectively stereotypes in advertisements can influence consumers’ attitudes towards vegetarian food. LÄS MER