Sökning: "Storytelling"

Visar resultat 21 - 25 av 1084 uppsatser innehållade ordet Storytelling.

  1. 21. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  3. 22. Vad hände med sagostunden? : En kvalitativ intervjustudie med barnbibliotekarier i Sverige och Tyskland under covid-19-pandemin

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Victoria Ramirez-Hesseler; [2023]
    Nyckelord :Children s libraries; Children s librarians; COVID-19; Storytelling; Reading promotion; barnbibliotek; bibliotekarier; Covid-19; sagoberättande; läsfrämjande verksamhet;

    Sammanfattning : The purpose of this study is to examine what happened to library storytime sessions during the COVID-19-pandemic. Qualitative interviews were conducted with children's librarians from Sweden and Germany. In total eleven librarians working with children were interviewed. LÄS MER

  4. 23. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Anton Jonsson; [2023]
    Nyckelord :Kvalitativ visuell analys; representation; The Last of Us; Bourdieu; kapital; post-apokalyps; zombie; scenografi; identitet; status; medborgarförslag; illustration; kollage; kampanj; ungdomar; inflytande; demokrati; Malmö Stad; framtidstro;

    Sammanfattning : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. LÄS MER

  5. 24. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    Kandidat-uppsats,

    Författare :Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Nyckelord :Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Sammanfattning : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. LÄS MER

  7. 25. The cultural significance of true crime podcasts : A case study of Lisa Holm - Sweden 2015

    Kandidat-uppsats, Karlstads universitet

    Författare :Elin Persson Lunde; Sofia Karlsson; [2023]
    Nyckelord :Murder; Podcasts; True crime; Critical discourse analysis; Multimodal critical discourse analysis; Narrative; Storytelling; Sweden;

    Sammanfattning : .... LÄS MER