Sökning: "Susan Gill"

Hittade 2 uppsatser innehållade orden Susan Gill.

1. 1. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

   Magister-uppsats, Uppsala universitet/Institutionen för ABM

   Författare :Nadim Herbert; [2020]
   Nyckelord :Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

   Sammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER

3. 2. Suspect Behaviour : A Gender Perspective on Male and Female Characters in Two Detective Novels by Agatha Christie

   Kandidat-uppsats, Institutionen för språk (SPR)

   Författare :Caroline Lindqvist; [2013]
   Nyckelord :Agatha Christie; Gender Stereotypes;

   Sammanfattning : This essay is a gender analysis of some of the characters created by Agatha Christie. The aim is to investigate the occurrence of gender stereotypes and if traditional gender norms are challenged by men and/or women characters in Evil Under the Sun and The Body in the Library. LÄS MER