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1. Deciding on the price of a product/service in a start-up setting - Coping with diverse objectives, market dynamics and uncertainty
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Despite a recent surge of interest, the subject of pricing in general has received little academic investigation (Hinterhuber, 2004) and the research is particularly lacking in the start-up and new venture creation setting. Pricing has though undeniable a large impact on the diffusion rate of a new product/service and on what type of customer segments one wants to target, subsequently effecting financial results the success of the start-up. LÄS MER
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