Sökning: "Swecare"

Hittade 2 uppsatser innehållade ordet Swecare.

1. 1. Establishing and Developing B2B Partnerships in Healthcare Services Industry: A case study of a Swedish healthcare provider

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Yulun Zhang; Elzbieta Kiziukiewicz; [2017]
   Nyckelord :relationship marketing; healthcare services; healthcare marketing; Sweden; Skåne Care; Swecare; University Hospital in Lund and Malmö; network theory; commitment-trust theory; qualitative methods; Business and Economics;

   Sammanfattning : This study’s purpose is to find out in what ways do healthcare providers in Sweden establish their B2B partnerships. This study seeks understanding of the practical deployment of relationship marketing as a process. To fulfill this purpose, in this study two theories are used – network theory and commitment-trust theory. LÄS MER

3. 2. Export inom gränserna : En studie om förutsättningar för medicinsk turism i Sverige

   Master-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Kim Johansson; [2014]
   Nyckelord :;

   Sammanfattning : International trade in services has increased over the past 30 years as a result of progress in information and communication technology, increased focus on services from the manufacturing sector and the establishment of trade associations. The international market for healthcare services, also referred to as medical tourism, is growing more and more. LÄS MER