Sökning: "Swedish car industry"
Visar resultat 1 - 5 av 83 uppsatser innehållade orden Swedish car industry.
1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. LÄS MER
2. BUCKLE UP! Time to Ensure Responsible Innovation in the Automotive Industry: A case study of a Swedish-based automotive company
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : As the automotive industry undergoes a shift towards service-based solutions as an alternative to car ownership, it is essential to acknowledge the industry's challenges in terms of responsibility. The following research paper aims to investigate how the framework “Four Dimensions of Responsible Innovation” can be applied to an organization in the automotive industry to evaluate how responsibility is ensured within its internal innovation processes. LÄS MER
3. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER
4. Elbilen och den gröna marknadsföringsparadoxen : En kritisk multimodal diskursanalys av elbilsreklam
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : Hur bidrar reklamfilmer till att producera och reproducera klimatdiskurser i samhället? Genom att undersöka tre svenska reklamfilmer som marknadsför elbilar syftar studien till att öka förståelsen för hur reklam samspelar med allmänhetens åsikter om miljöfrågor. De aktuella bilmärkena är Kia, Volkswagen och Volvo. LÄS MER
5. ”Jag vill inte vara den kvinnliga chefen, jag vill bara vara chef” : En kvalitativ studie om kvinnor i chefsroller inom motorbranschen
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : There are more men than women who hold managerial positions in the Swedish labor market. Leadership has historically been associated with masculinity. Previous research has shown that, as a consequence female managers in male-dominated industries need to display masculine attributes in order to be accepted as leaders. LÄS MER
