Sökning: "Swedish retail companies"

Visar resultat 1 - 5 av 282 uppsatser innehållade orden Swedish retail companies.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  3. 2. Transitioning from on-premise computing to cloud computing A cost comparison case study on a Swedish grocery retail company

    Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Per Bondeson; [2023]
    Nyckelord :;

    Sammanfattning : Using public cloud platforms for managing applications and compute is becoming increasingly common among organizations. In this thesis, a case study was performed at a Swedish grocery retailer that was in pursue of migrating all analytics related IT-resources hosted on both on-premise and private cloud to a public cloud platform. LÄS MER

  4. 3. A First Step Towards Profitable and Sustainable Reverse Logistics : A qualitative study of how companies can balance sustainability priorities in their Reverse Logistic practices

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Josefin Andersson; Emma Gustafsson; [2023]
    Nyckelord :Reverse Logistics; Economic Sustainability; Environmental Sustainability; Supply Chain Management;

    Sammanfattning : A rapid change in the market context and a growing concern regarding the environment with initiatives such as Agenda 2030 and Paris Agreement is what organisations are facing today. Further, macro-factors including war, inflation and energy crisis contribute to additional concerns in the market. LÄS MER

  5. 4. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Ebba Uhlin; Moa Lundberg; [2023]
    Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

  7. 5. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maryam Ebeid; David Arsic; [2023]
    Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

    Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER