Sökning: "Synsam"

Hittade 4 uppsatser innehållade ordet Synsam.

  1. 1. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Erik Nguyen; Alex Nguyen; [2021]
    Nyckelord :AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

    Sammanfattning : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. LÄS MER

  3. 2. Reinventing Traditional Shopping

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Erika Wamsler; Linnea Jonsson; [2018]
    Nyckelord :Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Sammanfattning : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. LÄS MER

  4. 3. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Nyckelord :Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Sammanfattning : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. LÄS MER

  5. 4. "...tradition, tenniskungen, världsspelare och vackra människor" -Imagens påverkan av en ökad kommersialisering

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tom Christiansen; Jonatan Elofsson; [2006]
    Nyckelord :Image; sponsring; kommersialisering; idrott; event marketing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Syfte:Studiens syfte består i att belysa hur företagen som sponsrar ett idrottsevenemang anser att deras image kan påverkas och förändras via den ökade kommersialiseringen av idrotten. Metod:Studien bygger på en kvalitativ metod och det empiriska materialet samlades in via kvalitativa enkäter. LÄS MER