Sökning: "Taiwan Image"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden Taiwan Image.
1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. LÄS MER
2. Konstmuseers arbete med digitalisering av sina samlingar : En semiotisk analys
Master-uppsats, Uppsala universitet/Konstvetenskapliga institutionenSammanfattning : The purpose of this thesis is to examine how six different art museums are working on digitizing their collections, and how they are made available to the public. To answer the purpose, three research questions were formulated; how the museums work with digitization, what is digitized and which programs and guidelines are used, and how the digitized material is made available to the public on the websites. LÄS MER
3. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram
Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskapSammanfattning : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. LÄS MER
4. The image of job burnout - A qualitative study of how social caseworkers in Taiwan perceive job burnout
Master-uppsats, Lunds universitet/SocialhögskolanSammanfattning : The purpose of this study was to investigate how social caseworkers perceive job burnout (or work exhaustion). Three questions were addressed in this study: - How do social caseworkers’ perceptions of work exhaustion relate to all the efforts they invest in helping clients and the perceived response/lack of response these investments generate? - How do social caseworkers perceive work exhaustion in relation to the organisational culture? - How do social caseworkers construct “desirable” work situations contrasting work exhaustion? Results indicated that due to differences of cultures and societies, social caseworkers in Taiwan may not have precisely the same interpretation of job burnout as Western countries. LÄS MER
5. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung
Kandidat-uppsats, Centrum för studier av politik, kommunikation och medier (CPKM)Sammanfattning : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. LÄS MER