Sökning: "The role of relationship marketing in tourism"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden The role of relationship marketing in tourism.

  1. 1. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Nyckelord :Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Sammanfattning : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. LÄS MER

  3. 2. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Gemma Vangeel; [2022]
    Nyckelord :product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Sammanfattning : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. LÄS MER

  4. 3. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Anna Liang; [2020]
    Nyckelord :destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Sammanfattning : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). LÄS MER

  5. 4. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadezhda Tsankova; Iva Pervan; [2020]
    Nyckelord :social media; youth tourism; cultural differences; Business and Economics;

    Sammanfattning : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. LÄS MER

  7. 5. Platsens roll i filmen : En flerfallsstudie om destinationsvarumärken inom filmturism

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Jessica Hedström; Sara Rydhard; [2019]
    Nyckelord :Filmtourism; filmtourists; destination brands; storyline; storytelling; commercialisation; image; place identity; Filmturism; filmturister; destinationsvarumärken; storyline; storytellning; kommersialisering; image; platsidentitet;

    Sammanfattning : Syfte och Forskningsfråga Följande flerfallsstudie behandlar relationen mellan fenomenet filmturism och destinationsvarumärken. Utifrån fenomenet ställer studien frågan vilka förutsättningar film skapar för uppbyggnad av destinationsvarumärken. LÄS MER