Sökning: "Theory of Reasoned action"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden Theory of Reasoned action.

1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camille Buob; Sebastian Franzén; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER

3. 2. Attityder inom vertikal odling : en undersökning på Uppsalastudenter

   Kandidat-uppsats, Uppsala universitet/Kulturgeografiska institutionen

   Författare :Viktor Evestam; [2023]
   Nyckelord :Vertikal odling; Attityd; Uppsala; Student; Innovation;

   Sammanfattning : Denna uppsats undersöker vilka attityder som finns till vertikal odling hos civilingenjörsstudenter inom programmet System i teknik och samhälle (STS) på Uppsala universitet. Studien undersöker olika affärsmodeller för vertikal odling och huruvida de ger upphov till skillnader i attityd hos STS-studenter och analyserar vad dessa attityder baseras på. LÄS MER

4. 3. Navigating Employee Job Satisfaction and Performance: An empirical study of FinTech adoption in a Finnish bank

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Saher Sakr; Maiju Viitanen; [2023]
   Nyckelord :financial technology; fintech; technology adoption; technology acceptance; technology resistance; technology implementation; employee satisfaction; employee performance; financial institutions; traditional financial institutions; banks; banking industry; finnish banks; op bank; digitalization; digital financing; innovation in banking; artificial intelligence; blockchain; robo-advising; peer-to-peer; internet-of-things; mobile banking; online banking; theory of reasoned action; technology acceptance model; unified theory of acceptance and use of technology; motivational model;

   Sammanfattning : While FinTech is a relatively recent subject in academic literature, it is widely acknowledged as one of the most notable innovations within the financial industry. Despite the growing interest in FinTech, there is currently a lack of comprehensive understanding regarding the exact implications it will have on established financial institutions. LÄS MER

5. 4. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :YUAN HUANG; [2023]
   Nyckelord :Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Sammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER

7. 5. ”Man vill ju inte ha ihjäl en patient” : Vårdpersonals attityder till basala hygienrutiner vid blodkomponentframställning

   Magister-uppsats, Högskolan i Skövde/Institutionen för hälsovetenskaper

   Författare :Linnéa Johansson; [2023]
   Nyckelord :Qualitative; Thematic analysis; Theory of reasoned action; Hygiene routines; Healthcare; Kvalitativ; Tematisk analys; Theory of reasoned action; Hygienrutiner; Hälso- och sjukvård;

   Sammanfattning : Introduktion: Inom sjukvården ska många lagar och föreskrifter följas, inte minst vad gäller patientnära arbete och hantering av utrustning för att minska risken för vårdrelaterade infektioner. Omkring 60 000 patienter drabbas årligen av vårdrelaterade infektioner i Sverige och av dessa anses mellan 30–50 procent kunna förebyggas. LÄS MER