Sökning: "Theresa Goop"

Hittade 1 uppsats innehållade orden Theresa Goop.

  1. 1. Dynamic access pricing of Google Maps's user data

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Theresa Goop; [2018]
    Nyckelord :Dynamic Access Pricing; Big Data;

    Sammanfattning : The present thesis examines interactions on the mobile cartography market where firms use big data as a competitive advantage. I develop a dynamic access pricing model suggesting a regulatory scheme to maximise social welfare in which a regulator sets a price for user data that is made accessible to a potential entrant to a side market, the mobile advertising market. LÄS MER