Sökning: "Theresa Goop"
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1. Dynamic access pricing of Google Maps's user data
D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomiSammanfattning : The present thesis examines interactions on the mobile cartography market where firms use big data as a competitive advantage. I develop a dynamic access pricing model suggesting a regulatory scheme to maximise social welfare in which a regulator sets a price for user data that is made accessible to a potential entrant to a side market, the mobile advertising market. LÄS MER
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