Sökning: "Tomas Ellefsson"

Hittade 1 uppsats innehållade orden Tomas Ellefsson.

  1. 1. Hearing is believing

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tomas Ellefsson; Johan Pfeiler; [2012]
    Nyckelord :Instore experiment; Sound; Brands; Marketing; Grocery shopping;

    Sammanfattning : Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. LÄS MER