Sökning: "Tomas Pagirys"

Hittade 1 uppsats innehållade orden Tomas Pagirys.

  1. 1. Surviving in Group Buying Markets. The Competitive Solutions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tomas Pagirys; Ekaterina Ignatyeva; [2011]
    Nyckelord :group buying; competitive solution; surviving competition; e-commerce; strategy;

    Sammanfattning : This study investigates a new retailing and e-commerce phenomenon - group buying. Similar to the case of the .com bubble, it attracted many players with almost identical business model that led to consecutive competitive pressures, threatening the existence of many group buying companies. LÄS MER