Sökning: "Tomas Westerbrand"

Hittade 2 uppsatser innehållade orden Tomas Westerbrand.

1. 1. Traditionalist Meets Rebel: Football and e-sports - Will it be a good match?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ludvig Stavervik; Tomas Westerbrand; [2017]
   Nyckelord :Swedish Football Industry; E-sports; Sports; Brand Extension; Diversification;

   Sammanfattning : This thesis sets out to increase the understanding of how the football industry in Sweden perceive e-sports as a phenomenon, as there is now a trend of sports clubs entering e-sports and setting up own e-sports sections. No previous literature has investigated this specific combination of sports and the purpose of this thesis is to provide initial results regarding the trend. LÄS MER

3. 2. Varumärken i idrottsgymnasiers marknadsföring - Vilka passar din idrott bäst?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ludvig Stavervik; Tomas Westerbrand; [2015]
   Nyckelord :Gy 2011; Online marketing; Education; Brands; Personal brands;

   Sammanfattning : The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. LÄS MER